Angie Rimel and Ginger Waller’s will discuss how the “better-for-you” snacking market is evolving beyond simple nutrition claims. Modern consumers now demand products that offer meaningful nutritional value without sacrificing superior taste, texture, and overall eating experience.
This shift is being accelerated by GLP-1 behaviors, which drive demand for nutrient-dense, satisfying snacks in smaller portions. While protein enrichment and sugar reduction are key purchase drivers, a critical gap remains between consumer health expectations and product reality. Rimel and Waller will provide practical insights into closing this gap, demonstrating how brands can design snacks that successfully meet these high standards, as sensory quality—rather than functional claims—is what ultimately secures repeat purchases.
