Keynote: The Desire Dilemma: How GLP-1 Agonists Shape Behavior and Future Research Opportunities

GLP-1 agonists are increasingly recognized for their potential to influence desire and behavior, particularly in the context of appetite regulation and food intake. Let’s delve into the latest research on GLP-1 agonists, exploring how these compounds can reshape consumer behavior, food choices, and cravings. What do we currently know about their role in appetite control and what are the unknowns warranting further investigation? With growing interest in these molecules within the global F&B industry, we will explore the opportunities for innovation and new product development, as well as discuss the promising areas for future research. This keynote will be a fascinating intersection of neuroscience, appetite regulation, culinary food innovation, and data analytics into how GLP-1 agonists could shape your plate and the future of food, health, and consumer behavior.